Publicis Group consolidated its operations in India with the merger of its entities Publicis India and Capital Advertising to form Publicis Capital. 

The new entities will bring together personnel and clients from both the agencies.

Sunil Sachdeva and Prasad Subramaniam, founders of Capital Advertising, will take joint chairmanship of Publicis Capital while Hemant Misra, CEO of Publicis India will take over as CEO of Publicis Capital.

National creative director, Publicis India, Emmanuel Upputuru will be the creative head of the entity.

Publicis Capital will operate with a team of 150 people and offices in Delhi and Mumbai. The agency will be headquartered in Delhi.

The consolidated client list includes Apollo Tyres, Carrefour, Fidelity Asset Management, Hewlett Packard, IFFCO Tokio, L'Oreal, Maruti Suzuki, Nestle, Sanofi-Aventis and Voltas.

There will be no changes in teams handling clients of the former agencies as of now.

Kevin Ramsey, CEO, Publicis Asia Pacific, said that this is a move to leverage all our talent and resources in order to add potent strength to our operations in India.

''This consolidation will add immense strength to our operations and will equip us to not only offer much more to our clients, but also to realise our own fierce ambitions for India and for Delhi,'' added Nakul Chopra, chief executive officer, Publicis South Asia.